Marutiintroduced auto gear shift (AGS) in 2013-14 on Celerio. It has sold 7. 7 lakh units of such vehicles across portfolio so far. In terms of auto gear penetration, he said, “It varies between 12% and 23% across models”. On the increasing acceptance of the technology, Srivastava said it is mainly due to affordability factor. He cited example of entry-level SUVs where price difference between a normal transmission and AGS, is about Rs 50,000.